Over the last few months, I have noticed a trend of several prominent ‘lone wolves’ in the social media world now joining large agencies after several years of successful consulting work.
This surprised me as the past year in social media had made it seem that going solo was the best way to ‘be your own person’, ‘stick it to the man’, change the world for the better etc etc. If done properly going solo in the new media age seemed to promise freedom, fame and fortune.
Possibly I was blinded by a romanticism of the Chris Brogans* of this world. The hyper-connected world of social networks means people are able to build up attractive, successful and worthy personal brands very quickly (NB: CB put years of work into his brand). Through the filter of our PC monitor, other people’s worlds can look very enticing and achievable – whilst in reality it requires a lot of hard work, stress and worry.
In truth, this is not limited to the social media world at all. During the #givejonnyroseajob campaign, quite a few sole traders across several industries told me that they too were also looking for a permanent job again. For them – it seems – consultancy was an interim fall-back option rather than the path to unlimited success.
Having been part of Idio for nearly a month I already appreciate the joy of working with a good team, the promise of a consistent income and secure** job prospects. Even if I become the best digital marketer in world on the job, I can’t foresee how consulting as a ‘one man band’ in the future would be a better option.
This is not a critique of either career type but rather a look at the benefits of being self-employed in the digital world compared to working for ‘the man’.
If been through any of the above – please share your experience! 🙂
What have been the pros and cons of working in an agency/org vs going it alone?
*Not to diminish or criticize Chris Brogan’s life or work at all, might I add! He’s great 🙂
**Pending them not find out about my polygamous, tax-evading past. And that I’m behind #weinergate.