The great thing about social media is that you can know what people are saying about you and your product at any given time. Scott Gould describes it as “trackable Word of Mouth”.
This is useful for businesses and marketers because conversations online can reveal potential leads.
For example, if I was a DIY service, I would be interested in people tweeting about “redecorating”, “moving house” or “tools”. All contexts in which my service could be used to assist.
One way to find leads on Twitter is through using it’s Advanced Search function.
In Advanced Twitter search you have a range of options to search with from places (helpful for locality-based services) to attitudes (helpful for evaluating positive and negative tweets in about your keyword).
The most important part of Advanced search is words. Which words you ask Twitter to search for can dramatically affect the search outcome.
Here is an example of what a DIY company might look for with Advanced search:
The brilliance of it is that instead of having to cold-call randomly, you can now target your marketing efforts towards people who are most in need of your particular service or product.
Happy searching! Let me know how you get on @98rosjon or in the comments box below 🙂