How to generate leads with Twitter Advanced search

The great thing about social media is that you can know what people are saying about you and your product at any given time. Scott Gould describes it as “trackable Word of Mouth”.

This is useful for businesses and marketers because conversations online can reveal potential leads.

For example, if I was a DIY service, I would be interested in people tweeting about “redecorating”, “moving house” or “tools”. All contexts in which my service could be used to assist.

One way to find leads on Twitter is through using it’s Advanced Search function.

In Advanced Twitter search you have a range of options to search with from places (helpful for locality-based services) to attitudes (helpful for evaluating positive and negative tweets in about your keyword).

The most important part of Advanced search is words. Which words you ask Twitter to search for can dramatically affect the search outcome.

Here is an example of what a DIY company might look for with Advanced search:

Here are small selection of the results that come up:

Nearly every tweet (and there are pages of them going back to up to seven days) are potential leads for the socially-savvy company to chase. Underlined are particularly strong ones.

The brilliance of it is that instead of having to cold-call randomly, you can now target your marketing efforts towards people who are most in need of your particular service or product.

Happy searching! Let me know how you get on @98rosjon or in the comments box below πŸ™‚

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About jonathanrose

Raconteur. Intellectual. Showerman.
This entry was posted in New Media, Social Media and tagged , , , , , , , , , , , . Bookmark the permalink.

4 Responses to How to generate leads with Twitter Advanced search

  1. Pingback: Tweets that mention How to generate leads with Twitter Advanced search | Jonathan Rose's Blog -- Topsy.com

  2. Wendy Ager says:

    Thanks Jonny,

    I was just using this yesterday. It’s so simple, when you know how!

    Thanks for sharing this for those who didn’t know,

    Wendy Ager

  3. Pingback: How small businesses should do Twitter…(Purley 2.0) | Jonathan Rose's Blog

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