Last week, during the Social Media for Social Change conference held at All Souls Langham Place one comment in particular stuck with me:
Churches need to create quality content
To which which my exact immediate thoughts were:
Having got into a discussion afterwards with Adam “Spectacles” Brown we came to the conclusion that there is nothing more compelling than your personal testimony.
Every Christian has one. Some are sexy and exciting. Others are bog-standard and uneventful. Regardless, all are compelling with a fantastic ending.
The narrative is a powerful medium for change. Narratives are all around us and have been a vector for human culture and communication since the beginning of time. Even in marketing, it’s no longer about selling the product but selling the story of the product. Surely then, the greatest narrative in the world is how people came to have a relationship with Jesus Christ and how it has changed them. From darkness to LIGHT, from condemnation to SALVATION, from death to LIFE, from FML to FTW!!
If churches want to produce inexpensive quality content for their sites. I suggest they do this with members from their own congregation:
*Sure, there are groups out there like ShareCreative and KoreUK who are at the forefront of creating radical and innovative Christian content in Britain (if you don’t believe me look at the popularity of the @Natwivity), but in the interests of diversity and originality there has to be other ways that churches can create their own unique and compelling web content.