Having got the office bromance stuff out the way in my last post – I just want to briefly mention 5 enduring lessons I have learnt or had reaffirmed from my time working at with Scott Gould at his Aaron+Gould Social Media Consultancy, Exeter.
- 1. Give it all to God.
I discovered very early on that Scott is a prayer warrior. He absolutely saturates his working day with Christ so that his daily successes are met with thanksgiving and his daily failures are met with even more prayer. Some people have Financial Advisors, Scott seeks counsel from the Almighty.
I was hugely impressed to see that on Scott’s shelves there are Mark Driscoll books being propped up by Seth Godin books. Much like Paul Morrish, Scott is another man who operates on a Luke 19 remit – God has given him the talents, now he is using it to build the Kingdom.
- 2. Treat people with respect and they will respect you
Courtesy and empathy are two leadership attributes I saw Scott exercise by the bucket-load. The run up to the #Likeminds Helsinki Conversation was clearly a stressful period for the office and even though it looked like it was taking it’s toll on Scott, he never once allowed the pressure to affect his professionalism. Furthermore, Scott never used his interns’ comparative inexperience as a reason to talk down to us.
From prospective clients to established business partners to lowly interns – Scott treated us with an equal amount of love, respect and diligence.
- 3. Empower your staff and they will empower you.
Scott spends a lot of time mentoring and encouraging the people who work for him, both one-to-one and corporately. It came as no surprise to me that he bases his leadership and management style on models of church discipleship. I was especially touched by an e-mail he sent us all in which he affirmed his commitment to our individual success. By making us feel valued, Scott created an environment in which we were empowered and motivated to work for the good of the company, not just ourselves.
- 4. Social Media – It’s not about technology, it’s all about people.
Twitter, Facebook, metrics, ROI, API, open-source, New Media, CSS, Hootsuite, Tweetdeck blah blah blah. These are all obfuscating buzzwords that hide the sheer simplicity of SM:
Social Media = (people + online interaction) = relationship. Simples.
- 5. Business should be fun.
This of course is dependent on your Boss and your work-colleagues. Fortunately, at Aaron+Gould both variables were suitably stacked in my favour. Whether it was being in meetings orchestrated to the Terminator 2 theme tune or having to sit through Scott’s fourteenth rendition of Will Ferrell’s ‘Angry Boss’ routine, Aaron+Gould showed me that entering the workplace doesn’t mean you leave your sense of humour at the door. Added bonus: Sharing the office with the Women In Touch girls – LEGENDS.
In truth, I have learnt SO much more than these 5 things but these were the first that came to mind.
To see who Scott learnt from, please go here.