Scott Gould describes himself as:
…A husband, pastor, speaker, thinker and do-er, and most important of all, passionate Christian. My expertise lies in Social Media and Experience Planning.
He is the founder of Exeter’s top social media consultancy Aaron+Gould, co-founder of Like Minds and is a self-styled guru of ‘Experience Planning’. He has been instrumental in pushing the #likeminds platform on Twitter and has a fantastic blog that is making huge waves in international marketing and leadership spheres. A prolific writer and public speaker – Scott travels far and wide to bring the good news of Social Media to C-Suite skeptics across the globe. If Social Media is the new Gospel, then Scott is the Apostle Paul.
I first met Scott in 2005 when he was a newly married, socially-awkward young man doing the media production at the Riverdream Church for a student night. My next encounter with Scott occurred a few weeks later outside Tesco Metro when he curtly refused to let me compliment his wife’s face (a courtesy he is now prepared to extend to me). Our third meeting was in March 2010 at Starbucks in Exeter where we discussed the terms of me working at Aaron + Gould. Third time lucky!
For the last 2 months, I have seen first-hand the pressures and pleasures of managing a start-up company in the Social Media industry. Having seen Scott’s character, outlook and ability close-up it comes as no surprise to me that although he has only been in business for a year, A+G and #Likeminds is rapidly becoming a major player in the SM world.
Make no mistake – Scott Gould is changing the game whilst his rivals are still trying to figure out where the pitch is.
As a person, Scott is a joy to be around. As a leader, he is approachable, clear-thinking and moderately funny. Apart from his rich appreciation of The Office and Alan Partridge my favourite trait of Scott’s is his ability as a facilitator and an enabler. Scott has a keenly felt desire to help people realise their potential and become all they can in this life. When I explained to him my plans, Scott was very forthcoming with contacts and people who he thought could help me. His personal ethos of “king-making” is something I have benefited immeasurably from as I prepare to make my tentative incursions into the world of media.
Therefore, I believe my internship at Aaron+Gould has been an unqualified success – I leave equipped with a new skill-set, new contacts and a renewed vision for the future. For this, I will be eternally grateful to Scott and his staff for making my time there so worthwhile.
Thanks bro 🙂
Having got the sycophantic hero-worship out the way now, in my next post I am going to kick it strictly Leadership 101 and tell you five lessons I have learnt from Scott. Stay tuned.