Last week, I examined the issue of why politics makes us more social. Some of the responses in the comments section lead me to conclude that we – as social creatures – are more inclined to moan rather than to praise. A characteristic that is exacerbated when we discuss politics (and politicians).
Yet Facebook seems unwilling to indulge this negative inclination preferring instead to encourage ‘positive’ responses.
First there was:
Which only applied to groups and non-profile pages. Then came:
This was a one-way transaction. If you saw something and ‘liked’ it, you were stuck with that choice forever.
Then in early 2009 came the ‘UNLIKE’ option which allowed our fickle selves to back out of our one-time diehard commitment to marmite and Girls Aloud. But on Fan Pages, Facebook make this option infuriatingly hard to find. The app equivalent of a good Simon Pegg movie.
Furthermore, UNLIKE-ing something merely returns you to the seas of ineffectual neutrality – a space that should only be occupied by the Swiss – rather than allowing you to register outright disdain.
Surely then, the final step is the ‘DISLIKE’ button.
Commendably, Facebook programmers seem reluctant to develop an application for this, leaving it up to third-party providers to service the haters. Whilst I do *dislike* a lot of things I see on Facebook, I am glad that the social network’s ethos seems more inclined to celebrate rather than to denigrate – a phenomenon that will become more ubiquitous as Facebook continues to roll out thousands of cross-platform ‘LIKE’ plugins.
IF YOU HAD A DISLIKE APP – WHICH PAGES/TYPES OF STATUSES WOULD YOU USE IT ON?