As the independent owner of a cafe, maybe you’re finding it difficult to compete with nearby rival powerhouses such Starbucks or Cafe Nero for a variety of reasons. But have you ever considered your opening hours as a valid weapon in your marketing arsenal?
For the most part, coffee-chains are regulated and uniform in their opening hours and have strict guidelines (i.e. “No, you’re not allowed”) regarding groups meeting on the premises after-hours. You, however, as an independent are not stifled by such limitations and should be using this to your advantage.
If where you live is anywhere like Purley, then hopefully you’ll have a robust church scene that is active – or wants to be active – in the community. Occasionally these churches will want to meet outside of their hallowed inner-sanctums, and more often than not this meeting will be mid-week and after conventional opening hours.
Why not open up your cafe to after-hours church meetings?
And if no church has approached you, then go and offer your premises to the local church! Tell them that you’re happy to let them have meetings in your coffee-house. You never know, maybe you’re the answer to their prayers!